Clawson to launch Stilton air freshener

This article was published on April 1. And yes, it was an April Fool!…

Leicestershire’s Long Clawson Dairy is set to unveil a Blue Stilton-scented room spray.

The Dairy, which is this year celebrating its 100th birthday, carried out research showing that UK cheese lovers were bored of normal air freshener scents and wanted something unique to use in their homes.

The survey revealed that Stilton was in the top five smells for 68% of Brits, alongside the aromas of baking bread and freshly cut grass.

A few bursts of Clawson’s new spray will fill any living space with a delicious cheese aroma.

The air freshener is expected to sell out and comes hot on the heels of Blue Brew, a beer made with Blue Stilton whey from Leicestershire’s Belvoir Brewery, and Clawson’s own, highly popular cheesy chocolates, which were launched for Valentine’s Day.

Clawson’s Love Cheese chocs

Janice Breedon, Marketing Manager at Long Clawson Dairy, said: “We’re really excited to be launching our Stilton air freshener. If it goes down well we’ll look at creating other cheese sprays. An Aged Leicestershire Red version would go down a treat.”

Long Clawson Dairy

Clawson Dairy is 100 years old

Matt Wright
The author:

Matt lives in Leicestershire with his wife, two kids and dog. He is passionate about British pubs, slow food and home brewing. He founded Great Food Club (originally as Great Food Magazine) in 2010 after being inspired by local producers near his home town of Melton Mowbray - Britain's 'Rural Capital of Food'.