45 West Distillers unveil Leicester Tigers gin
45 West Distillers, makers of Burleighs Gin, have teamed up with Leicester Tigers to create an exciting new collaboration bottle inspired by the club’s famous red, white and green stripes.
Burleighs Gin is made with silver birch, dandelion, burdock and elderberry – inspired by the Leicestershire woodland in which the distillery is housed.
You can pre-order the special-edition bottle here. Customers who purchase the first batch of pre-orders will receive an invitation to collect their gin in person at an exclusive launch event on Saturday September 8, after Tigers’ first home fixture of the season against Newcastle Falcons (3pm). On this date, Leicester Tigers will take over Burleighs’ city centre venues: 45 West, 45 St. Martins and the Distiller’s Kitchen. Accompanied by members of the Tigers squad, this will be the first opportunity to try the new collaboration gin, which will be available at Tigers 25,689-capacity home ground as well as Burleighs associated bars.
The 10-times English rugby union champions will also host events at Welford Road stadium throughout the season, inviting fans to sample products from 45 West Distillery.
In addition, Tigers will host a special ‘Meet the New Guys’ cocktail evening on September 25 at Welford Road. Burleighs mixologists will be on hand with demonstrations and lessons for all to get involved. There will be a Q&A with Tigers newest signings, too. Tickets can be purchased here.
Leicester Tigers Gin will be priced at £35 and joins Burleighs signature collection: London Dry Gin, Export Strength, Distillers Cut Gin, Pink Edition and Leicester Dry Gin.
Andrea Pinchen, commercial director at Leicester Tigers, said: “Gin has risen in popularity in recent years so it’s hugely exciting to be able to work with a successful local distiller in Burleighs to create our own Leicester Tigers bottle. Having worked closely with Matt Payne and his team, we’re proud to support the Leicestershire business and, with a huge mix of fans around the world, our gin-lovers won’t be disappointed.”
Matt Payne, Burleighs managing director, added: “It’s a huge honour to partner one of world’s elite sporting teams. 45 West has long been an advocate of supporting local businesses. Teaming up with Leicester Tigers is something for the county to be very proud of.”
Leicester Tigers and Burleighs will offer exclusive competitions and gin experiences to season-ticket holders and fans throughout the season.