Market your food or drink product to 1,000s, free

Published on November 18, 2014

By Matt Wright

Last week I was invited to visit a rapidly expanding business in Stamford, Lincolnshire called The Retail Data Partnership. OK, so the name won’t set pulses racing, but it appears to be a business with an inspirational food and drink mission, and the tools to achieve it.

In a nutshell, it has recently created an online system that allows small, artisan producers to sell their food and drink to over 2,000 independent shops located across the UK.

This is how it works…

1) The producer adds their product to an online portal and enters the postcodes to which he or she is willing to deliver.

2) The 2,000+ indy shopkeepers who use The Retail Data Partnership’s system are now able to see which products can be delivered to them.

3) The shopkeepers order the products they want to sell and the producer delivers them.

4) The Retail Data Partnership receives 3.9% of each order.

Seeing as this is a new system, you may be wondering why The Retail Data Partnership already has more than 2,000 independent shops as customers. The reason is that its core business is selling EPOS (electronic point-of-sale) systems to independent shops, which it has been doing for many years.

Local producers who have recently signed up include Rutland Charcuterie Co, Harts Family Brewers of Wellingborough and Oldershaw Brewery of Grantham.

If you are a producer (0r a shopkeeper) wanting to find out more, please email jan.rose@retaildata.co.uk

 

Matt Wright
The author:

Matt lives in Leicestershire with his wife, two kids and dog. He is passionate about British pubs, slow food and home brewing. He founded Great Food Club (originally as Great Food Magazine) in 2010 after being inspired by local producers near his home town of Melton Mowbray - Britain's 'Rural Capital of Food'.