Called B14, the group comprises Lucky 13 Bakehouse, Change Kitchen (vegan and vegetarian foods), Cuffufle Chutney, Wanton & Furious (chocolates) and Kings Heath charcuterie and cheese specialist, Capeling & Co.
The quintet is working together to stock the shelves of Capeling, plus jointly creating hampers to sell at markets and seeking new outlets with which to supply its complementary products.
“By forming the B14 collective we can co-promote each others’ products,” said Neil Baldwyn, head baker at Lucky 13. “Also, Capeling benefits from a supply of locally-produced artisan foods and we get great shelf space. In addition, we all enjoy extra manpower at markets. There are loads of food businesses springing up in this city and joining forces seems a good idea.”
‘B14’ refers to the Kings Heath postcode.