The Good Loaf launches to help vulnerable women

July 22, 2015, by Carmela Sereno Hayes, Northamptonshire correspondent…

I recently visited a new bakery and café in Northampton called The Good Loaf. I found it hard to leave! They have an amazing range of freshly-made breads, cakes and treats, and I couldn’t help but indulge in a scrumptious scone, clotted cream and locally-made berry jam. The bakery has an industrial feel, is flooded with natural light and offers fabulous views.

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The Good Loaf is passionate about bringing nutritious bread to local people and businesses. Its breads are hand-crafted, baked daily each morning and made with flours from local mills. The team supply a range of local businesses with fresh, artisan bread, including retailers, cafes, pubs and restaurants.

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But it’s not just about the bread and cakes. As a social enterprise it aims to provide employment opportunities to vulnerable local women and reduce poverty, unemployment and offending. By taking part in The Good Loaf’s structured work placements, female offenders can gain practical skills and experience in a real work environment.

What a fantastic idea – let’s hope this new Northampton business goes from strength to strength.

The Good Loaf is located on the first floor, 1-9 Overstone Road, Northampton NN1 3JL.

Grazie, Carmela x


Carmela Sereno Hayes lives in Northamptonshire and is the author of Southern Italian Family Cooking. She also runs cookery classes and is behind the website Carmela’s Kitchen.

Matt Wright
The author:

Matt lives in Leicestershire with his wife, two kids and dog. He is passionate about British pubs, slow food and home brewing. He founded Great Food Club (originally as Great Food Magazine) in 2010 after being inspired by local producers near his home town of Melton Mowbray - Britain's 'Rural Capital of Food'.