Chocolate Alchemy gets Theo Paphitis Twitter boost

Published June 7, 2012

A Loughborough?based chocolate producer has won a business boost from Dragons’ Den star Theo Paphitis.

Last week, Peter Gardner, owner of Chocolate Alchemy, tweeted to Theo about his business (@Chocalchemy on Twitter) during ‘Small Business Sunday’, a weekly initiative set up by the Dragon.

Peter Gardner

Theo re?tweeted Pete’s message to his 240,000 followers and, as a result, Chocolate Alchemy has 200 more followers and extra orders for its handmade chocolate products. It is also profiled on a new website ( that is exclusive to Small Business Sunday winners.

Peter Gardner said: “We’ve been in business for just over two years and trying to build a high-end chocolate brand in this economic climate is not easy. It is great to have support from Theo because it’s been tough trying to raise our profile. He’s recognised our hard work and helped spread the word.”

Peter teaching on one of his chocolate-making courses

Anyone looking for a re-tweet from Theo (where Theo forwards your message onto his followers) should tweet him about their business on Sunday between 5pm and 7.30pm and include the hashtag #SBS. Six lucky businesses are re?tweeted every week and then invited to enter their profile on the new website. This is free of charge.

Chocolate Alchemy is part of Great Food Club and located at 5 Churchgate Mews, Loughborough, Leics LE11 1TZ, 01509 238113

Chocolate Alchemy


The author:

Matt lives in Melton Mowbray, Leicestershire. He is passionate about the independent food & drink sector and founded Great Food Club in 2010 after being inspired by local producers near his home town.