Everards plots food and drink park
The vision, masterminded by Leicestershire brewer and property owner Everards, represents a welcome blast of warmth amid icy economic conditions, and would create up to 300 jobs.
At the heart of the plan is a state-of-the-art craft brewery and new offices for Everards, which owns all the land in question at Soar Valley Park, Enderby. There would also be a multi-purpose visitor centre and space for large food festivals. The park would be spread over around 13 acres.
Other like-minded food and drink producers would share the site.
Artist’s impression of the new brewery
“This is our vision of the future,” said Stephen Gould, managing director of Everards. “We want to create a new craft brewery and work with other food and drink businesses to build a thriving hub that enhances the region’s excellent food and drink credentials.”
Everards’ vision is in keeping – albeit on a larger scale – with its other recent schemes, Project William and Project Artisan, in which the family-owned brewery has worked closely with small craft breweries and artisan food producers to forge symbiotic business relationships.
“At the park I foresee more established food and drink companies joining us,” said Stephen. “Projects William and Artisan have proven that our business will be successful if we can attract and work alongside talented people, even if they are not direct employees of Everards.”