Blog: why small traders need to think more like Morrisons

Published September 28, 2012

By Jack Thorpe

This is an edited version of a Facebook post and we thought it was thought-provoking. What do you think? Let us know on Twitter – @greatfoodmag

Picture, top left: Tomatoes on sale in the new Morrisons, Stamford

Has anyone been to the new-look Morrisons in Stamford, Lincolnshire? A simply brilliant fruit and veg section that makes everyone else’s offerings look awful. White asparagus, yellow chard, umpteen different mushrooms, four types of aubergine, more tomatoes than you can shake a mooli at etc etc.

Yes, I know it’s a giant corporation crushing the independents and yes I know about food miles, blah, blah, but like most of the population I work during the week and I’d rather not spend every Saturday shopping for food.

I’d love to support local independent traders (and I do when I can), but they need to be a bit more proactive and open in the evening – even just a couple of evenings a week.

Councils need to wise up and offer free parking. Free parking in town centres, shops open in the evenings and empty units handed out for free (or v cheap) to local business start-ups – that’s how you reinvigorate the high street.

Matt Wright
The author:

Matt lives in Leicestershire with his wife, two kids and dog. He is passionate about British pubs, slow food and home brewing. He founded Great Food Club (originally as Great Food Magazine) in 2010 after being inspired by local producers near his home town of Melton Mowbray - Britain's 'Rural Capital of Food'.