Good Sixty plots expansion via crowdfunding campaign

An online platform that enables users to shop from the best of Bristol’s independent food retailers and producers, is looking to expand across the South West and into London. Since launch, Good Sixty’s growing community of retailers and shoppers have been enjoying the site’s many benefits: retailers grab an additional revenue stream; shoppers relish the convenience of shopping online from local independents and having their food delivered.

Good Sixty’s aim is to raise £150,000 through Crowdcube and under the government’s SEIS investment scheme. The funds will help facilitate the planned expansion and enhance site functionality.

Good Sixty launched in Bristol in September 2016, connecting people with the best independent food businesses in the City. Using the latest technology, the Good Sixty website allows busy people to browse and buy from independent stores and have it delivered to their doors. The number of independents listed on the website has expanded to over 70 and sales have grown by an average of 15% month on month since launch.

Good Sixty’s vision is becoming a reality. By enabling independent food stores and producers to compete online is not only helping the city’s high streets thrive but contributes to creating wealthier, better-connected communities. “That’s why the platform is called Good Sixty,” says co-founder Chris Edwards. “There is a 60% greater economic benefit to the community when you choose to buy from local, independent retailers rather than shopping at a large supermarket.”

Consumer demand for better, ethical, convenient food is at an all-time high and it has been proven time and again: shopping locally has a positive impact on our neighbourhoods, ploughing money back into the local economy and strengthening communities.

Rosie, The Bristol Cheesemonger, is one of Good Sixty’s High Street Heroes

Offering amazing service for customers – and retailers – Good Sixty is the perfect platform for anyone who loves good food and wants to support their local independents. The website profiles the owners of each food business listed so the users get to know their High-Street Heroes. With a direct messaging function on the website, the lines of communication are clear, simple and transparent. If you fancy your steak prepared in a particular way, simply send the retailer a message and consider it done. There is also a ‘Click & Collect’ option for people who can’t guarantee they will be at home to receive deliveries.

Founder Chris says: “I’m amazed by the amount of great independent shops and small-scale producers out there. Many people want to support their local high streets but simply don’t have the time to buy groceries from specialist shops or hunt out their local producers. Good Sixty and the service we provide will become an essential tool for these great independent food businesses in this digital age, helping these retailers and producers share their passion and build on their loyal customer base.

“Through the crowdfunding campaign, Good Sixty will enable more of these retailers and producers to compete fairly online with the big players. There are over 40,000 retailers across the UK that fit the Good Sixty model and all would benefit from being listed on the site. Collectively they are a force to be reckoned with as Good Sixty has the potential to bring them all together in one place online. This would connect them with new customers and allow their existing ones to shop from them more frequently.”

To find out more, visit the Good Sixty website.

Alex Ryder
The author:

Alex is a Midlands girl who now lives in Bristol. She writes food blog Gingey Bites and loves nothing more than eating out and experimenting in the kitchen. When she's not doing that, she works as a freelance marketeer and can often be found up on the Downs walking off the pot belly!