Leicester lad or lass? This beer and video are for you…

Published on January 12, 2014

Everards has launched a beer called Clock Tower named after the famous Leicester landmark, accompanied by a promotional video celebrating the brewery’s home city.

Clock Tower is a 3.5% ABV deep-golden ale brewed with four types of hops, with aromas of berry and citrus and delicate flavours of blackcurrant and caramel.

The video is an emotional ode to the city and may bring a tear to your eye if you are a true Leicester lad or lass!

Clock Tower will be available in many Everards pubs across the Midlands throughout January.

The Clock Tower has stood in Leicester city centre since 1868. It celebrates four local benefactors: Simon De Montfort, William Wyggeston, Sir Thomas White Alderman and Gabriel Newton, who stand on the four corners of the monument.

Local resident Charlotte Goulding said: “Meet you at the Clock Tower… I remember that being the key phrase from my youth, from shopping to first dates and night’s out! Before mobile phones, a meeting place was crucial and even now I meet friends and family there; it’s such an iconic Leicester landmark.”

Clock

Matt Wright
The author:

Matt lives in Leicestershire with his wife, two kids and dog. He is passionate about British pubs, slow food and home brewing. He founded Great Food Club (originally as Great Food Magazine) in 2010 after being inspired by local producers near his home town of Melton Mowbray - Britain's 'Rural Capital of Food'.